About YCA | Yacht Charter Advisor - Charter Provider Surveys, Reviews, Photos and Reports, Charter Planning, Crew Finder, Forums

About Yacht Charter Advisor's 'Blue Ocean'...

Yacht Charter Advisor was created "By Charter Sailors For Charter Sailors". Our vision is to be the Yacht Charter Industries’ premier source for credible and reliable information about Charter Yacht Condition and the Service Quality of Yacht Charter Professionals.

The idea for Yacht Charter Advisor turned into reality in June 2007 over margaritas, when YCA founder Stephen R. Austin was overheard saying "I just wanna go sailing!”. Since then, the initial concept has morphed into an entirely new breed of web based service that provides a single, innovative and powerful solution for Charter Sailors planning trips as well as Charter Professionals who want to improve and promote their business.

YCA is not a booking agent or another passive on-line listing company, but rather an independent and unbiased service that actively capitalizes on proven research, methodologies, business experts and tools and leverages them using innovative technology to increase credibility and confidence throughout the Yacht Charter Community. All we have done has been accomplished without losing site of our original premise to help Charter Sailors…”Get out there and have fun!”

OUR BRAND PROMISE:
Yacht Charter Advisor promises to be the trusted source of ratings and reviews
by empowering the community to improve industry transparency,
Service Quality and customer satisfaction through their own participation.

OUR MISSION:
Collect feedback from Charter Sailors about their experiences
with Charter Yachts and Charter Professionals
and return that information to the Yacht Charter Community
in an organized and usable format

Our proprietary "RATE YOUR EXPERIENCE™ surveys" are anchored in research science and focus on collecting the observations and perceptions of Charter Sailor’s experiences of Yacht Condition and Professional Service Quality. This feedback is verified and scrutinized by our staff and then organized by YCA software. The result is a WIN-WIN for the entire Yacht Charter Community and is usable in two ways.

YCA Gives Charter Sailors a CREDIBLE and RELIABLE way to find and evaluate Charter Yachts as well as Charter Professionals based on RATINGS and REVIEWS from past clients. Savvy Charter Sailors are able to identify who is TOP RATE and not so great, then make SMART DECISIONS and TAKE ACTION with CONFIDENCE based on experiences from "Sailors Like Me!" Using YachtCharterAdvisor.com is always free for Charter Sailors. Simply REGISTER and RATE YOUR EXPERIENCE! With your first completed survey you have access to valuable Charter Planning Tools.
YCA Provides Charter Professionals a dependable client feedback loop designed to MEASURE, MONITOR and MANAGE the CONDITION OF THEIR FLEET and the PROFESSIONAL SERVICE QUALITY delivered by all aspects of their business. The YCA process has been designed from the ground up to improve CUSTOMER SATISFACTION, manage BRAND REPUTATION, increase BOOKINGS, grow individual charter businesses, and ultimately the Yacht Charter Industry.

Professionals can start using YachtCharterAdvisor.com for Free. As the long term value of YCA’s unique business model becomes apparent, the consummate Charter Professional has an opportunity to promote their business online with increasing sophistication using YCA’s proprietary Business Building Tools. YCA’s subscriptions offer a variety of options to meet the needs of individual professionals and businesses.

The YCA "Survey Marketing System"™
Empowers Charter Professionals to
Measure, Monitor, and Manage their Brand Reputation

"This highly tuned, closed loop process capitalizes
on the changing online shopping and decision making habits
of consumers by keeping the best of proven methodologies
and creating innovative ways to leverage the latest WEB 2.0 technologies."

Jon Tulien - V.P. Sales and Marketing

YCA's Survey Marketing System™ gives Charter Professionals:

An easy and reliable way to collect feedback about Yacht Condition and Service Quality as seen through the eyes of their customers
The ability to accurately measure, monitor, and manage the Brand Reputation of their business
A way to create customer evangelists by meeting or exceeding expectations which creates increasingly positive feedback and improves their ratings and ranking on YachtCharterAdvisor.com
The ability to dramatically add credibility to their marketing message through an independent and unbiased, 3rd party source
A powerful new “word of mouth” advertising channel that is strategically positioned to make www.YachtCharterAdvisor.com the premier source for credible and reliable information about Charter Yacht Condition and the Service Quality of Yacht Charter Professionals
An innovative and consumer relevant way to INCREASE BOOKINGS

AS ALL THE PIECES COME TOGETHER, the exciting result creates a one of a kind mechanism that will usher in a new era of collaboration between Charter Sailors and Charter Professionals. An era that gives Charter Sailors a new voice, encourages the flow of information, and provides a dependable resource for Yacht Charter Planning. It will give Charter Professionals real incentive to manage their Service Quality now that it is directly tied to increased bookings and business growth. Ultimately, YCA creates corporate transparency; giving Charter Sailors the “scoop” on providers and the confidence to explore more locations with more Charter Sailors around the world benefiting every member of the Yacht Charter Community.

YCA has sponsors and clearly identifies sponsored content. But unlike other websites, Yacht Charter Advisor is the only truly 3rd party, unbiased resource, as we do not accept advertising from Charter Companies, Schools, Brokers, Marinas, Instructors, Captains or Chefs. ONLY those Charter Professionals and companies that have been RATED by their customers appear on the YCA site ensuring our information is independent and not influenced by advertising dollars.

AS WE GROW, Yacht Charter Advisor has a number of other exciting services in the works…

YCA Charter Planner - step-by-step Yacht Charter Planning Tool
YCA Crew Finder - International vacation crew locating service
YCA Community - Open discussion of yacht charter topics
YCA Council - Organized forum of Charter Clients and Professionals
YCA Sailing Resume - Formatted sailing resume for members

Stay Tuned!

The Crew at YCA.